World Food Day is on 16 October, and while several humanitarian emergencies persist, The World Food Programme (WFP) and partners are making a real difference for children, families and whole communities around the world.
An emergency supply of food for a family displaced by violence. A school meal for a young child, likely the only one of the day. The chance to finally sell one’s crops to a stable buyer. This is just some of the work WFP is doing that enables families and communities to build better futures. But, we are not doing it alone.
In addition to the support we receive from governments, companies and individuals around the world are also doing their part to end hunger – because a world with zero hunger is a safer, more prosperous world for everyone. And despite the challenges of emergencies such as the Ebola outbreak flaring up around the world, we are making real progress towards our goals. In fact, 200 million fewer people suffer from hunger today than in 1990.
This World Food Day, WFP’s corporate partners are banding together to raise funds and spread the word of zero hunger. Here are just a few examples of what they are doing this October.
Unilever And Knorr
Unilever, a long-time supporter of WFP, is donating 1 million school meals to children in Kenya, Indonesia and the Philippines through its Knorr brand, and the company is encouraging employees and the general public to pledge their support for zero hunger.
Following its highly successful #WatchHungerStop campaign from last year, Michael Kors is once again making it easy for customers to help feed hungry children in need: buy a watch, text a number, make an in-store donation. There are many ways one can get involved. Learn more.
Yum! Brands – the parent company of KFC, Pizza Hut and Taco Bell – is once again rallying customers, employees and partners around the world to #PassTheRedCup on social media and raise funds for WFP and local food charities. The yearly World Hunger Relief campaign has raised more than US$185 million for the children and families that WFP serves since 2007.
Other World Food Day initiatives
Other companies making a difference this year:
- FEED is aiming to raise 1 million meals for WFP and Feeding America by encouraging people to host and attend fundraising dinner parties
- DSM is educating people about WFP’s role in ending hunger through a Twitter campaign
- MasterCard is running a social media campaign and involving employees through an internal cooking competition
- PostNL is releasing its Good Food Book on World Food Day; the net profits of each book sold (8 euros) will be donated to WFP
- LG Electronics is devoting its billboard space in Times Square throughout October to WFP to highlight WFP’s efforts to end hunger
So What Will You Do This World Food Day?
Join WFP’s online community of more than a million people to stay up-to-date on what’s happening so you can add your voice and take the actions required to achieve a world with zero hunger.