ADMU's Ravena, FEU's Belo headline latest Smart Elite batch (Philippines Daily Inquirer)

Recognizing that basketball is life for most Filipinos, undisputed mobile leader Smart Communications disclosed its second batch of young sports ambassadors collectively known as Smart Elite.

After having revealed a stellar lineup from National Collegiate Athletics Association (NCAA) in July, Smart has now announced its University Athletic Association of the Philippines (UAAP) pool of ambassadors.

Gilas cadets Kiefer Ravena of Ateneo de Manila University, Kevin Ferrer of University of Santo Tomas, Mark Belo of Far Eastern University, Gelo Alolino of National University and Prince Rivero of De La Salle University are joined by other standouts like Von Pessumal of Ateneo, Jett Manuel of University of the Philippines, Dawn Ochea of Adamson University and Paul Varilla of University of the East to form a nine-man lineup bent on promoting the positive values of sports via living the Smart Life.

We encourage young Filipinos to take inspiration from these athletes who have displayed outstanding basketball skills and fierce passion for the sport, said Smart EVP and consumer business head Ariel P. Fermin.

We support the Smart Elite as they continue to live more by pursuing their passion, in the same way that we are enabling millions of Filipinos to fully enjoy their passions – be it music, films, urban living or sports – through meaningful innovations. This is what the Smart Life is all about., he added.

With the UAAP 78th season opening on September 5, the players are anticipating an exciting conference but are able to set aside school rivalries for the sake of propagating basketball passion with Smart Elite, which is enabling the athletes to explore meaningful innovations that humanize technology with responsible social media use and using apps to motivate their game focus.

With Smart’s widest coverage, UAAP fans can address their digital swag by catching games wherever they are by using their mobile devices. Smart, along with PLDT Home, enables more Filipinos to live the Smart Life by using digital innovations to enjoy every Filipino’s brand of passion.

Smart is a staunch support of sports development in the Philippines. It is a major sponsor in this year’s UAAP and has backed national teams like Gilas Pilipinas, Sinag Pilipinas and the Azkals, as well as the activities of various sports organizations. Its chairman Manny V. Pangilinan is known as one of the country’s foremost sports patrons.