SYDNEY, July 2, 2014 /PRNewswire/ — When Jim Storey started Diva Coffee, he believed that through business he could make the world a better place.
"When you run your own business you get to make your own choices," said Jim, owner of Diva Coffee. "So I decided to make positive choices for our planet and the communities supported by the coffee industry."
And so Diva ECO Coffee was born – coffee that’s Ethical, Community focused and Organic. It’s also 100% carbon offset.
"We’ve chosen the best of the best in terms of Ethical products," Jim said. "The coffee is Fair Trade certified which ensures that farmers get paid a reasonable amount for their work. By choosing Organic we’re ensuring the sustainability of the coffee farms and communities that the beans are from, and 100% carbon offsets are helping keep the planet safe for our children."
A study in 2012 published in the Journal of Agricultural Science and Technology regarding the carbon footprint of coffee found that for every kilo of coffee harvested, approximately 5kg of carbon was released in its journey across the supply chain. So from the tree to your waste bin 5kg of carbon is released as the coffee is harvested, transported, roasted, packaged, ground and consumed. The packaging in capsules is even higher with a greater carbon footprint.
"The most exciting part of launching this product is choosing where to buy the carbon credits," said Jim. "It’s like Christmas having money to spend helping others, especially choosing projects like the Kenya Lifestraw Project."
Traditionally water is purified in Kenya by boiling it – and the fuel for heating the water is the local forest. The Kenya Lifestraw Carbon Offset Program reduces deforestation by providing a healthy alternative using clean drinking water filters. Not only is this reducing carbon, providing clean drinking water is also saving lives.
"As soon as I saw the Kenya LifeStraw program I fell in love with it," said Jim. "As a parent I can only imagine the anguish of having to give your children potentially harmful drinking water. The LifeStraw project ticked all the environmental and ethical boxes for me."
To read more about this project, or Diva Coffee, head over to divacoffee.com.au.
Jim Storey, CEO
15/20 Narabang Way
Belrose NSW 2085