DOT upbeat over joint ASEAN tourism campaign

MANILA-- The Philippine Department of Tourism is upbeat on continuous efforts of the Association of Southeast Asian Nations (ASEAN) to promote the region as a single and unified travel destination.

DOT Secretary Wanda Teo, during the recent 20th ASEAN Tourism Forum in Singapore held Jan. 19 to 21, requested for the ministers' assistance in promoting the mentioned events to their business and outbound travelers.

"Pursuant to the ASEAN Tourism Strategic Plan (ATSP), we would like to emphasize the importance of ASEAN working assiduously to ensure that a sustainable and inclusive growth path for tourism will be achieved," Teo said.

"We don't have to look far to find what we are looking for," she added citing figures that show that 115 million projected international arrivals can be attributed to the ASEAN countries in 2016.

Teo also showed a brief video presentation of DOT's major projects and invited her fellow ministers to very important tourism-related events that are slated in the Philippines this year.

These events include the staging of the 65th miss Universe on 30 January, the 3rd Madrid Fusion Manila on 6-8 April, and the 6th UNWTO International Conference on Tourism Statistics.

The Philippines is also host of the ASEAN @50 celebration.

Latest data on visitor arrivals show that for November 2016, visitors from these nine countries combined, account for only 7.9 percent of the total tourist arrivals in the Philippines.

Based on the same data, among the ASEAN countries, Singapore delivered the most number of arrivals for the Philippines with 161,194 visitor arrivals followed by Malaysia (128, 077), Thailand (44, 372), Indonesia (40, 651), Vietnam (31, 555) , Brunei (7,378) Myanmar (6,832), Cambodia (3, 278) Laos (1, 112).

The ASEAN consists of 10 member countries namely Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Vietnam and the Philippines. (PNA)

Source: Philippines information agency