FWD Life Philippines, the fastest growing life insurance company in the country, recently bagged two prestigious awards at this year's Asian Banking & Finance Insurance Asia Awards (IAA) in Singapore last July 20, 2016.
FWD won the "Marketing Initiative of the Year" and "Digital Insurance Initiative of the Year" awards, demonstrating the new insurance brand's commitment to a different approach in its marketing efforts, positioning itself as fresh, relevant and engaged with customers in the Philippines.
"It's rewarding to see that our efforts to encourage today's youthful, creative, and diverse generation to live life passionately, are being recognized, even outside of the Philippines," said FWD's head of marketing Roche Vandenberghe.
"We are proud to have two winning campaigns," said FWD Life Philippines president and chief executive officer Peter Grimes on receiving the awards.
"It's particularly exciting us given we are still in our first full year of operations. We aim to continue with this momentum and pursue our vision of changing the way people feel about insurance."
The campaign encouraged an active and healthier lifestyle among Filipinos empowering Filipinos to get ready to live their lives to the fullest.
FWD conceptualized the idea that drives "Live to Move" with a focus on lifestyle continuity and pursuit for passions, partnering with celebrity fitness coaches Jim and Toni Saret ("The Biggest Loser Pinoy Edition Season 2," "Fit Filipino Movement").
Together they designed FWD Motion, a four-minute workout that provides benefits equivalent to one hour of exercise. Additionally, the campaign - which has just concluded its successful nationwide run last June - supported the Philippine Heart Association's 52100 advocacy.
"Our goal is really to change Filipinos' perception about pursuing their passions and leading an active lifestyle, and 'Live to Move' is among the ways we're setting this goal in motion," Grimes added.
The "Life Is" campaign, meanwhile, highlighted FWD's goal of empowering Filipinos to live a passionate life without hesitation.
The multi-channel campaign featured a digital mural of photos and 15-second videos from ordinary people, who respond on what "Life Is" for them.
Source: Daily Tribune