MANILA Better public service can be achieved with the combined efforts of government and the broadcast industry, Presidential Communications Operations Office (PCOO) Secretary Martin Andanar said on Thursday.
Andanar, during the Annual Management Conference of the Philippine Broadcasting Service (PBS), emphasized the importance of the partnership between the government and broadcasting in ensuring efficient and effective public service.
The content contained in our narratives are the very substance of good governance together with the ideals set by our President from his vision to give a comfortable life of dignity to every Filipino, Andanar said in his speech at the Verjandel Hotel, Quezon City.
A former news anchor and radio commentator himself, Andanar, said radio remains one of the most convenient and accessible media that can inform and influence its audience.
However else the words over radio are utilized, they influence and shape thoughts, rightfully or wrongly, depending on the mind-set of the individual whose voice is heard on the microphone, he said.
Andanar, meanwhile, expressed hope that the voices of broadcasters may be heard beyond this pledge, and well into the air waves that weave a nation we are building, one broadcast at a time.
The PCOO chief said it is every radio broadcaster's responsibility to uphold the moral standards and promote democracy while performing the duties of their profession.
In a functioning democracy such as ours, the freedom of belief and speech are, and must be, in tandem with the values of integrity and the truth, Andanar said.
He reminded broadcasters to fight efforts to spread false information and disseminate only the truth to the public.
Stand against the threat of calamitous falsehood, the destruction of the truth, and the careless profligacy of invented facts, Andanar said.
Meanwhile, Philippine Broadcasting Services (PBS) Director-General Rizal Giovanni Aportadera Jr. said technology should be taken advantage of to boost public radio services.
"Quality and relevant programs must never be limited in our mandate. We must pace into the changing times. The people only deserve the best from us every day," Aportadera said.
The PBS was established to provide broadcast information on the activities, policies, and directions of the government and the presidency. (PNA)
Source: Philippines News Agency