TOKYO, Sept. 19, 2019 (GLOBE NEWSWIRE) — Leading media consultancy MightyHive today announced its Japan team has been certified as a Google Cloud Platform Partner for sales and service. As a Google Cloud Platform Partner, MightyHive empowers Japanese brands to activate their data more effectively and guides clients on strategic data management. The company was initially certified as a Google Cloud Platform Partner in 2018 and is proud to announce the addition of Google Cloud Platform capabilities for clients in Japan.
According to MightyHive’s market research report “The Data-Confident Marketer,” the average marketer believes they have tapped less than half the potential value of their first-party data. To reap the full benefits of data-driven marketing, brands must de-silo and unify enterprise data sets including ad platform and media data, customer relationship management (CRM) and customer loyalty, point of sale (POS), as well as site and app analytics.
As a certified Google Cloud Platform partner, MightyHive Japan helps advertisers employ the tools needed to overcome the challenges of unifying marketing, customer, and sales data, generating new and productive signals and insights from unified data sets, and activating those insights across marketing and customer-facing channels.
MightyHive is also a service provider for Google Marketing Platform, so its clients benefit from streamlined technology connections and service between the platforms. MightyHive has been certified in the Google Marketing Platform Partner program since 2012, helping to launch the program in the United States. Its investment in Google Cloud Platform demonstrates the evolving needs of marketing clients seeking to make better use of first-party data and adapting to data privacy considerations.
“As the programmatic industry continues to grow in Japan and marketers seek to take more control, we are proud to be able to offer local advertisers the advantages of our longstanding partnership with Google,” said Ryo Matsuzaki, Senior Director, MightyHive. “Through our certified partnership with Google Cloud Platform and service capability on Google Marketing Platform, we help brands address today’s challenges for harnessing the power of data as well as build roadmaps to remain at the forefront for years to come.”
To learn more about MightyHive Japan and its local Google Cloud Platform solutions, please contact firstname.lastname@example.org.
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as a global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Bangkok, Chicago, Hong Kong, Jakarta, London, Melbourne, Milan, Montreal, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell in 2018.
S4Capital plc (SFOR.L) is a new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in three practice areas: first-party data, digital content, digital media planning and buying, along with an emphasis on “faster, better, cheaper” executions in an always-on consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising market. S4Capital estimates that in 2018 digital accounted for approximately 45% or $225 billion of total global advertising spend of $500 billion (excluding about $400 billion of trade support, the primary target of the Amazon advertising platform), and projects that by 2022 this share will grow to approximately 55%.
S4Capital combined with MediaMonks, the leading, AdAge A-listed creative digital content production company, led by Victor Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the market-leading programmatic solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin, in December 2018.
Victor, Wesley, Pete, Christopher and Peter Rademaker (formerly Chief Financial Officer of MediaMonks, now Chief Financial Officer of S4Capital), all joined the S4Capital Board as Directors. The S4Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan and Scott Spirit.
The company has a market capitalization of approximately £500 million ($600 million) and over 1,500 people in 22 countries, across the Americas, Europe, the Middle-East and Africa and Asia-Pacific.
Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company with a market capitalisation of over £16 billion on the day he left. Today its market capitalisation is £12 billion. Prior to that he was Group Financial Director of Saatchi & Saatchi Company plc for nine years.
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