Content should inspire action, not just attention

— Learn how to optimize your call to action to drive web traffic, acquire leads, and boost sales

NEW YORK, Aug. 14, 2014 /PRNewswire/ — Creating content to educate or entertain your audience requires ample time and resources, therefore the next step your readers take after viewing your content should help meet your company’s overall business objectives. A call-to-action, or “CTA,” guides your audience to the next phase of the buyer’s journey, whether that is providing an email address, sharing a branded message on social media, or making a purchase. To persuade readers to take your desired action, use the following three guidelines to help optimize your CTA:

  1. Test your CTA by asking industry professionals to view your content and provide feedback
  2. Use A/B testing to determine the best combination of colors, phrases, and shapes that persuade the audience most effectively
  3. Reinforce your CTA by using javascript tools that remind readers to take your intended action

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For further information and discussion around the value of a CTA, read the latest article by Sarah Ware, co-founder and chief executive of Markerly, on PR Newswire’s Small Business Toolkit: http://bit.ly/1ouKryL

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Address by Ms. Lois Brown, Parliamentary Secretary to the Minister of International Development: Announcement of assistance to the International Committee of the Red Cross for emergency response in Asia and Pacific region

August 13, 2014 – Vancouver, BC

Check Against Delivery

Good morning, everyone.

Thank you for joining us. I am pleased to be here today, on behalf of the Honourable Christian Paradis, Canada’s Minister of International Development and La Francophonie.

The Asia-Pacific region is among the world’s most vulnerable to natural disasters.

We have seen it in recent years as devastating earthquakes, typhoons and tsunamis have rocked coastlines and in some cases wiped entire communities off the map.

Lives have been stolen and livelihoods lost.

We saw it last fall, when the most powerful storm ever recorded made landfall in the Philippines.

Typhoon Haiyan did not arrive unpredictably. We all knew days in advance that it was churning in the Pacific, and that if it kept to its anticipated course, the Philippines would fall directly in its path.

And still, even with the ability to predict and with time to prepare, more than 6,000 people died.

Millions were affected.

And with a large number of injuries and indescribable destruction of property and infrastructure, the Philippines needed emergency humanitarian help.

As Canada and Canadians tend to do in such cases, we joined the international response without delay.

Within 24 hours of the storm making landfall, we had pledged financial support to humanitarian partners on the ground, allowing them to provide immediate assistance.  

We also supported the deployment of a Canadian Red Cross field hospital.

In a single month of operation, medical personnel in that makeshift facility assisted more than 1,200 patients, delivered 418 babies and performed 114 surgeries.

It was a precise operation, made possible by the Red Cross’s ability to mobilize the right people and make the most of their skills.

Last month, tragedy struck again.

On July 15, Typhoon Rammasun (locally known as Glenda) made landfall in Albay province in the Bicol region, on the eastern coast of the Philippines.

While the full impact of Typhoon Rammasum is not yet known,  reports indicate that more than 100 people have died, more than 4 million have been affected, and more than 500,000 houses have been destroyed or damaged.

The Government of Canada provided up to $250,000 to help the Canadian Red Cross Society, in partnership with the Philippine Red Cross, to meet the urgent needs of nearly 14,000 typhoon-affected people.

With our support, they will provide essential household items such as plastic mats, mosquito nets, blankets, jerry cans and hygiene kits.

With both Typhoon Haiyan and Typhoon Rammasun still so fresh in our memories, my next announcement is most timely.

I am proud to announce that the Government of Canada is contributing $3 million to the International Committee of the Red Cross for emergency response in the Asia-Pacific region.

This funding is providing life-saving assistance in response to humanitarian needs in the region. It is helping to improve health and living conditions, and protecting people affected by crises throughout the region.

It is allowing for provision of water, sanitation, hygiene, health care and shelter and it is helping people in need to resume their livelihoods and rebuild their lives.

The International Committee of the Red Cross is an important partner for Canada in situations of conflict and violence.

And we respect its consistent ability to meet the needs of populations affected by conflict, to access people in places where few others can go, and to advance international humanitarian law and policies.

The ICRC is often one of the first organizations in—and among the last ones out of—a humanitarian crisis. Its people go the distance, and we support their efforts.

So it is our pleasure and privilege to support the efforts of the International Committee of the Red Cross in the Asia-Pacific region, so they can carry on with their work to ease the human suffering caused by humanitarian situations.

We make this contribution because Canada has a long tradition of generously helping the world’s most vulnerable people. We live up to the values we hold dear, and want to assist people in their time of greatest need.

It is this compassion and generosity that embodies the value that Canada places on international assistance—whether in the form of humanitarian assistance or long-term development programming.

We make this commitment for many reasons, chief among them because it is an expression of the values we believe in.

The Government of Canada has made our commitment clear: we provide humanitarian assistance when the basic needs of people affected by crises are not met—a commitment reiterated with today’s announcement.

Thank you.

North American OEMs Embrace Advanced Safety Features Backed by Strong Legislative Push

– OEMs shape strategy on re-launch of brands, introducing alternate propulsion systems, platform sharing concepts and new advertising modes

MOUNTAIN VIEW, Calif., Aug. 13, 2014 /PRNewswire/ — The North American automotive industry has long produced a juggernaut of innovative features efficiently offered in its vehicles, designed on the basis of consumer trends, preferences, safety bulletins and market positioning. Among the various current advanced technologies, safety applications, followed by comfort and convenience are the most favored by original equipment manufacturers (OEMs).       

New research from Frost & Sullivan’s Analysis of the North American Advanced Features Market and Optional/Standard Strategy of OEMs finds consumers demand seamless connectivity and high-end infotainment features in a car. The research also highlights the lifesaving technologies and features like night vision assist with pedestrian detection or collision warning and mitigation using augmented reality (AR) which are accorded a higher importance compared to other features like power liftgate or ambient lighting in the vehicle.

However, mandating systems such as automatic emergency call (eCall) and rear-view cameras have been delayed due to challenges around wide acceptance in the industry coupled with battling technical obstacles and niche status development. No less, connected car technologies have been given an open platform to innovate and implement in the near future.

For complimentary access to more information on this research, please visit: http://bit.ly/1p2nIbX.

“With agencies such as the National Highway Traffic Safety Administration (NHTSA) pushing for standardization of safety technologies in cars, advanced safety applications will be featured as customary commodities in two to three years, followed by functional convenient features,” said Frost & Sullivan Automotive and Transportation Industry Analyst Neelam Barua. “For instance, the NHTSA has directed rear-view cameras be made standard fitment by 2018 to make vehicles more intelligent and safer. Already, Honda and Acura have made it standard in all their models/lineup.

However, premium automakers only consider a few features as standard fitment and prefer to offer either optional or advanced feature packages targeting different age groups and geographies at attractive price points. For example, Mercedes Benz CLA has an abundance of advanced features packaged at the price tag of $29,999. On the other hand, certain OEMs are looking to achieve a balance between conventional and alternative technologies to ensure sustainable, efficient and accessible mobility. The idea of zero emissions, zero accidents and zero fatalities is becoming possible as technology progresses.

“To optimize costs, North American OEMs are basing their strategies on the re-launch of models, alternate propulsion systems, and new advertising modes for promotions,” noted Barua. “In addition, mass-market OEMs are focusing on fuel economy and emission reduction, while premium OEMs look to leverage inventive features such as laser-based headlamps, heads-up display notifications, reconfigurable instrument clusters, enhanced ‘virtual’ view of the road using AR, and touch-less gesture controlled infotainment to ensure customer loyalty in the North American market.”

Analysis of the North American Advanced Features Market and Optional/Standard Strategy of OEMs is part of the Automotive & Transportation (http://www.automotive.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market, and Future of the Global Luxury Vehicle Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.

The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Analysis of the North American Advanced Features Market and Optional/Standard Strategy of OEMs
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Contact:
Jennifer Carson
Corporate Communications — North America
P: 210.247.2450
E: jennifer.carson@frost.com

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Tonly Electronics’ Audio-visual Product Sales Revenue for the First Seven Months of 2014 Amounted to HK$2,505 Million

HONG KONG, Aug. 13, 2014 /PRNewswire/ — Tonly Electronics Holdings Limited (“Tonly Electronics” or “the Group”; SEHK stock code: 01249) announces its unaudited monthly sales performance in July and for the first seven months of 2014. The below products do not cover all the business of the Group and the below figures do not fully reflect the business performance of the Group in the mentioned period.

In July 2014, the Group recorded monthly revenue of HK$421.2 million from AV products, up 27.5% year-on-year. For the first seven months of 2014, the Group recorded revenue of HK$2,505 million from audio-visual (“AV”) products, up 37.9% year-on-year.

The unaudited monthly sales revenue for video disc players decreased by 6.5% to HK$195.6 million in July, and that for the first seven months of 2014 increased by 0.9% year-on-year to HK$1,149.4 million.

The unaudited monthly sales revenue for audio products grew by 39.2% year-on-year to HK$164.9 million in July 2014 and that for the first seven months of 2014 increased by 36.0% year-on-year to HK$905.6 million

The unaudited monthly sales revenue for media boxes business surged by 2,118.9% year-on-year to HK$60.8 million in July 2014 and that for the first seven months of 2014 increased by 3,650.2% year-on-year to HK$450.1 million.

The Group has been on the right track in developing a diversified product portfolio with the new audio product business, which continues its strong momentum, and the media boxes business, which was driven by the internet-based transition of consumer’s lifestyle as the focus. It will continue to actively engage in research and development of electroacoustic and developed high quality drivers and speakers in-house to enhance its vertical integration capabilities and hence the competitiveness of its audio products.

Unaudited Sales
Revenue (HK$’000)

July-14

July-13

YoY Change

(%)

Jan-July 14

Jan-July 13

YoY Change

(%)

Video disc players

195,604

209,255

-6.5%

1,149,360

1,138,555

0.9%

Audio Products #

— Traditional audio products

96,650

25,273

282.4%

488,159

464,842

5.0%

— ­New audio products

68,228

93,191

-26.8%

417,395

200,996

107.7%

Subtotal

164,878

118,464

39.2%

905,554

665,838

36.0%

Media boxes *

60,753

2,738

2,118.9%

450,134

12,003

3,650.2%

Total

421,235

330,457

27.5%

2,505,048

1,816,396

37.9%

* Media boxes includes OTT, which was categorized as video products in the previous press releases or result announcements.
#Certain traditional audio products have been upgraded to new audio products, and revenue from the sales of such upgraded audio products for 2013 has been reclassified and restated accordingly.

Note: The above products do not cover all the business of the Group and the above figures do not fully reflect the business performance of the Group in the abovementioned period.

To see the full version of this release, including financial tables, click here: http://photos.prnasia.com/prnk/20140813/8521404572-a

About Tonly Electronics

Tonly Electronics Holdings Limited (stock code: 01249) is a leading vertically-integrated manufacturing services provider in the audio-visual (“AV”) products. It is also is the largest video products manufacturer and the fourth largest HTS manufacturer in the world, and is principally engaged in the research and development, manufacturing and sales of audio-visual products (excluding TV sets) for international brands on an ODM basis. Tonly Electronics is also one of the ABS-s manufacturers under the programmes of  “Hu Hu Tong” and “Cun Cun Tong” initiated by The State Administration of Radio, Film, and Television (“SARFT”). Its ultimate controlling shareholder is TCL Corporation (a company listed on the Shenzhen Stock Exchange, Stock code 000100.SZ) .

For more information, please visit its website at www.tonlyele.com.

Frost & Sullivan: Automotive OEMs Focus on Ride and Handling Improvements in Driveline Systems

– Major manufacturers look to optimise driveline size and driveline disconnect to neutralise market challenges

LONDON, Aug. 13, 2014 /PRNewswire/ — Consumer demand for improved performance and handling is pushing automotive original equipment manufacturers (OEMs) in Europe and North America to deliver reliability and durability in their products. As a result, driveline systems are expected to undergo advancements in favour of ride and safety as well as mass reduction and enhanced fuel efficiency.

New analysis from Frost & Sullivan, Key Focus Areas for Driveline Systems in Europe and North America, which covers front-wheel drive (FWD)-based all-wheel drive (AWD) disconnect systems, true torque vectoring systems, electronic limited slip differential systems (eLSD), and power transfer units (PTUs), finds that these technologies will remain the most important parameter defining OEMs’ driveline system strategies.

For instance, with the passenger car market for AWD systems curbed by soaring fuel prices and dynamic consumer needs, eLSD could potentially replace conventional AWD systems. Although implementing disconnects on to the transfer-case within a target cost range has proved feasible, OEMs are struggling to achieve similar cost strategies for FWD-based AWD systems.

“Major OEMs worldwide, including premium participants such as Audi, BMW and Daimler, will adopt driveline rightsizing and driveline disconnect strategies to counteract this challenge,” says Frost & Sullivan Automotive and Transportation Research Analyst Vikram Chandrasekar. “Establishing OEM-supplier partnerships will be vital to optimise the size of driveline components based on customer usage profiles.”

Certain OEMs are likely to reduce driveline torque and design right-sized on-demand driveline systems, rather than installing FWD driveline disconnects, to sidestep the additional cost. Active on-demand systems will also cut energy losses and attract discerning customers looking for better driving dynamics and stability.

Apart from decreasing costs, OEMs and suppliers must focus on drag torque reduction. To that end, all OEMs in North America and Europe will move to single-stage PTUs to attain cost as well as efficiency benefits.

“Overall, various OEMs will follow different strategies to tackle carbon dioxide emission regulations, meet increasing fuel economy demands, and achieve economies of scale,” opines Chandrasekar. “However, lightweight construction of vehicles and elimination of unnecessary components will become increasingly important for both luxury and mass-market OEMs in North America and Europe.”

If you are interested in more information on this study, please send an e-mail to Julian Borchert, Corporate Communications, at Julian.Borchert@frost.com.

Key Focus Areas for Driveline Systems in Europe and North America is part of the Automotive & Transportation (http://www.automotive.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: European Usage-based Insurance Market for Passenger and Commercial Vehicles, Commercial Vehicles 2020 Vision, European and North American Market for Automated Driving, and European Market for Vehicle-to-vehicle and Vehicle-to-infrastructure Communication Systems. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion
Join Us: Join our community
Subscribe: Newsletter on “the next big thing”
Register: Gain access to visionary innovation

Key Focus Areas for Driveline Systems in Europe and North America
M983-18

Contact:
Julian Borchert
Corporate Communications — Europe
P: +49-(0)-69-770-33-43
E: Julian.Borchert@frost.com

http://www.frost.com

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