AMSTERDAM, July 22, 2014 /PRNewswire/ — A brand new loyalty scheme is being rolled out throughout 2014 to recognize and reward those companies who supported the Food ingredients brand in 2013.
The Fi Global Partnership Programme is raising the partners’ profile through a range of benefits, providing them with extra exposure and brand awareness across the portfolio of Food ingredients events in 2014. This includes promotion on all Fi show websites, on-site branding at all shows, feature in all show catalogues, coverage in e-marketing and on social media, and the opportunity to invite VIPs to the calendar’s key event, Health ingredients Europe 2014. A key element of the programme is the global exposure it offers partners across international food and beverage markets, and the platform it provides them to extend their reach into new and existing markets.
This is the first year of the programme, and members are to be renewed annually. The 15 companies who met the entry criteria and were chosen for the inaugural edition were: BASF, Brenntag, Cargill, DKSH, DSM, Dohler, Gelita, Glanbia GNT, JK Sucralose Naturex, Nexira, Roquette, Rousselot, and Tate & Lyle.
Head of Marketing at GNT, Guido de Jager is delighted to be part of the scheme, commenting: "GNT highly appreciates becoming a UBM 2014 Fi Global Partner — the 2014 events will be an integral part of our marketing activities, and being involved in the Global Partnership Programme 2014 solidifies our position at the tradeshows we are participating in while offering an additional benefit in those regions where we are further developing. GNT would like to thank UBM for these extra opportunities."
Matthias Beur, Portfolio Director, Food ingredients Global, commented on the benefits and hopes of the scheme: "With the Global Partnership programme, are aiming to underline the importance of our key partners of the Food Ingredients portfolio. We are very proud to have such a strong link to the most important players of the global food ingredients industry, and we worked hard to provide substantial benefits for them through that scheme. Our global partners will be visible at all Fi and Hi shows worldwide via our online, email and print channels. We are using our strength as the most global portfolio of events in the industry, to put our partners in the spotlight and provide them with a 365 audience only we can deliver. The programme demonstrates that we are proud to call each company participating in the scheme our partner and we look forward to working with the companies on delivering world class shows and conferences in the coming years."
The scheme coincides with the launch of the Fi Global brand, the umbrella brand for a portfolio of marketing solutions products, including event, print and digital. These include Food ingredients Europe, Health ingredients Europe, Health ingredients Japan, Food ingredients Asia–China, Food ingredients Philippines, Food ingredients Vietnam, Food ingredients Asia, Food ingredients India, Food ingredients Istanbul and Food ingredients South America, Food ingredients Conferences, Ingredients Network and International Food ingredients (IFi) magazine.