Smart Gilas '#Laban' makes SPIA shortlist (Philippine Star)

MANILA, Philippines – The campaign of Smart Communications (Smart) to garner support for Gilas Pilipinas at last year’s FIBA World Cup was recently named among the best sports marketing programs in Asia. Smart’s #LabanPilipinas campaign was shortlisted in the inaugural run of the Sports Industry Awards (SPIA) Asia, along with other entries from the Philippines, Hong…