Synectics Invests in Singapore Regional Headquarters

SHEFFIELD, England, July 21, 2014 /PRNewswire/ — Synectics has consolidated its Asia Pacific operations into a dedicated regional headquarters to provide focused, local support for customers and partners across all of its markets, including gaming, oil and gas, critical infrastructure, and public space.

The infrastructure investment, an important step in Synectics’ strategic global growth plans, demonstrates the company’s long-established commitment to the region and reflects high levels of current, and forecast, demand for its integrated security solutions and renowned COEX camera station range.

Investment in the Singapore hub includes the addition of a new training facility and engineering lab, and expanding spares and stockholdings to deliver enhanced support to customers and partners across the Asia Pacific markets.  

Active in the region since 2004, Synectics has seen significant success in the oil and gas, and marine sectors, delivering solutions throughout South-East Asia. More recently, Synectics has seen demand for its integrated security solutions develop in other sectors, with recent wins including big-name gaming properties in Singapore and the Philippines, and a major Singapore infrastructure contract.

Paul Webb, Managing Director, Synectic Systems, said: "I am delighted to be able to announce the development of our regional headquarters in Singapore.

"As an expanding business it is imperative that we have the right infrastructure in place to support our customers and partners in the regions in which they operate. We’ve been developing our presence in the Asia Pacific region for over 10 years, and now, with demand increasing for our end-to-end, integrated security solutions, the time is right to further strengthen those capabilities, and demonstrate our ongoing commitment to the region."

Investment in the Singapore hub follows the launch of Synectics’ new state-of-the-art Operations Centre in the UK and reflects an important period of growth in investment for the business.

Veronica Chua, General Manager for Synectics Asia, said: "The establishment of Synectics’ new Singapore headquarters serving the region will enable us to build on the excellent relationships we have with our customers who will benefit from our ability to provide a local, and full, end-to-end service."

Bringing all of its sector activity into one operational base in Asia will also enhance the ability of the international sales team to develop new channels for Synectics’ specialist solutions.

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