Venerable Swiss watch brand assumes younger look (Philippines Daily Inquirer)

The Lucerne group, exclusive distributor of Breitling watches in the Philippines, recently unveiled the new look of the Swiss brand’s store at Greenbelt 5 in Makati. The move is in keeping with Breitling’s global thrust of appealing to a younger market without abandoning its heritage, which is strongly tied to aviation. Alexander Melchers, GM of Singapore-based…