ASTANA, Kazakhstan, Aug. 6, 2014 /PRNewswire/ —
Online voting started for the EXPO-2017 Astana exhibition mascot on 4 August 2014 in Kazakhstan. Cast your vote and see the voting results on the official website http://www.expo2017mascot.kz from 4 to 18 August.
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The qualifying round of the international competition for the best design of the EXPO-2017 exhibition mascot was held from 20 May to 20 June 2014 in Astana, with more than 80 competing works from around the world.
The basic requirements for the entries were: correspondence between the mascot and the exhibition theme, "Energy of the Future," transmission of the national colours of the host country, Kazakhstan, and the possibility of further integration into the EXPO 2017 brand.
Seven participants made the final round; their projects will compete for the right to become the mascot of the exhibition. These include mascots developed by various advertising agencies and independent designers.
Later, the winner will be selected from the three projects with the most votes. The results will be announced in the autumn of 2014, and the creator of the winning project will receive a contract to develop the Mascot brand book for the exhibition.
Anyone can cast their vote for one of the seven options for the EXPO 2017 mascot, regardless of their place of residence and age. Just go to the website, log in and vote. Only authorized users of the Facebook, Vkontakte, Twitter and Moi Mir social networks can participate in the vote.
View the finalists’ projects and vote for your favorite design on our website http://www.expo2017mascot.kz.
According to Asel Kozhakova, Director of Marketing and Public Relations of JSC NC Astana EXPO-2017, designers submitted their ideas from Brazil, Mexico, Venezuela, Portugal, the USA, Germany, Switzerland, the UK, Spain, Bosnia and Herzegovina, Belgium , Lithuania, Romania, Poland, Ukraine, Israel, India, Indonesia, Russia, Kazakhstan and other countries. "We were pleasantly surprised at both the creativity and the geography of applications received," said A. Kozhakova. "We are presenting the best ones for public voting. The mascot will personify the exhibition for the whole world, and I hope that the new mascot you choose will bring good luck to Kazakhstan."
EXPO-2017 Astana will run for 3 months from 10 June to 10 September, 2017. Over 100 countries plan to participate, as well as more than 10 international organizations and a variety of leading companies in the field of innovative technologies.