iflix forges tie-up with GMA to promote PHL TV shows to SEA (Business Mirror (Philippines))

THE Internet television unit of the Philippine Long Distance Telephone Co. (PLDT) has struck a landmark partnership deal with GMA Network Inc. to stream the latter’s content via the former’s platform.

The partnership will introduce Southeast Asia to Filipino TV programs, documentaries and feature films.

The groundbreaking collaboration with GMA will also allow iflix to offer subscribers Catch up TV, a feature that enables customers to view new episodes on iflix seven days after the initial airing on local TV.

Our partnership with GMA is key to our commitment to provide our members with the best in local and international entertainment. The addition of GMA content is a testament to that promise in delivering the best in Philippine content to our members across the Southeast Asian region, iflix Philippines Country Manager Sherwin de la Cruz said.

In a related development, the Internet TV provider also signed a partnership agreement with South Korea’s leading mobile-phone maker Samsung, allowing the latter to sell its flagship tablet device bundled with an iflix subscription. Samsung Galaxy Tab S2 will be available in the local market starting August 22. It will be sold in the Philippines with a three-month iflix subscription at no additional charge, if purchased on or before December 31.

We’re incredibly excited to work alongside the country’s market leader in smartphones and tablets, de la Cruz said.

By bundling iflix with the Samsung Galaxy Tab S2, this partnership presents a radical opportunity for both brands to create a unique entertainment experience, allowing users to enjoy quality content whenever and wherever, dela Cruz said.

Samsung Electronics Philippines Mobile Business Unit Head Digs Dimagiba said: We believe tablets are the best media-consumption devices and thus this partnership with iflix will allow our new Samsung Galaxy Tab S2 owners to fully enjoy our lightest and brightest tablet ever with over tens of thousands of hours of movies and TV shows available in the Philippines.

Having recently launched in Malaysia and the Philippines, iflix will roll out its world-class service to additional key Southeast Asian markets, including Thailand and Indonesia throughout 2015, offering consumers one of the largest libraries of top US, Asian regional, and local TV shows and movies available in the region.