Bacolod City: The city government has launched a Kadiwa ng Pangulo (KNP) center to help small farmers here sell their products directly to consumers. The dedicated marketplace was launched Sunday at the Bacolod City Government Center grounds, showcasing the produce of the Bacolod City Integrated Small Farmers Federation and its 16 associations and small-scale enterprises.

According to Philippines News Agency, Mayor Alfredo Abelardo Benitez stated that the KNP Sunday Market will be held weekly from 6 a.m. to 10 a.m. to boost local agriculture. The mayor emphasized the importance of supporting local farmers and producers to ensure that products are clean and healthy, with availability promised throughout the year.

During the launch, a variety of fresh and locally-produced agricultural products were offered, including seafood, seasonal fruits, vegetables, plants and succulents, herbs, native delicacies, and brewed coffee. The event featured participation from various local farmer and producer groups such as the Highly-Urbanized City Agricultural and Fishery Council, Adiangawan Small Farmers Association, Bacolod City Ornamental Growers Association/Garden Clubs, Bacolod City Mushroom Producers and Processors Association, and others.

The KNP initiative is a market linkage facilitation program that enables farmers to sell directly to consumers. This approach removes market layers, making agri-fishery products and other basic commodities accessible and affordable, while also seeking to establish additional markets for farmers and fisherfolk to increase their income.

The city's efforts were in collaboration with the Departments of Agriculture, Trade and Industry, Labor and Employment, Interior and Local Government, and Social Welfare and Development, as well as the National Food Authority in establishing the Kadiwa center.