Manila: Riding on strong sales of Build Your Dreams (BYD) vehicles in the Philippines in 2025 amid the government's push for electric vehicles, an official of the publicly listed Chinese automaker said Thursday they are confident the same momentum will carry over to its premium brand, DENZA.

According to Philippines News Agency, Liu Xueliang, general manager of BYD's Asia-Pacific Auto Sales Division, expressed optimism about the company's local operations, drawing confidence from its success in several countries within the region. "Across Asia-Pacific, we've seen strong momentum for DENZA as more markets embrace premium new energy vehicles. That experience gives us confidence in the Philippines, where consumers are increasingly sophisticated and ready to engage with a brand that combines intelligent technology with refined design and comfort," he stated.

Liu Xueliang further emphasized that their presence in the market is not intended to compete directly with premium American and European brands but to provide additional options for Filipino consumers. Specifics regarding pricing were not disclosed, as the formal launch of their units is scheduled for next month.

During the event, BYD announced its partnership with three initial dealers nationwide: DENZA Alabang and DENZA Cebu, to be operated by ACMobility Premium Dealership Inc.; DENZA Makati, operated by Harmony New Energy Auto Service (Philippines) Ltd. Corp.; and DENZA Greenhills, operated by E-Vantage Motors Inc.

Adam Hu, country head of BYD and DENZA Philippines, highlighted their commitment to building local operations with leadership clarity and a long-term vision. "The Philippine market is advancing rapidly and is ready for a new expression of premium," he said during the briefing. "Our responsibility as brand leaders is to introduce DENZA in a way that reflects local expectations while staying true to its global standards."