Baguio: Envoys from foreign countries who joined the Cordillera leg of the Department of Tourism's (DOT) Philippine Experience Program (PEP) last week said they witnessed cultural similarities with the Cordillera Region provinces.
According to Philippines News Agency, the PEP Cordillera, held from October 23 to 25, took the foreign delegates to panoramic mist-covered farms and rolling mountains in Buguias, Benguet, and the salad farm in Bauko, Mountain Province, among others. Thailand Ambassador Makawadee Sumitmor noted a striking resemblance in indigenous traditions, highlighting the similarities in dance and dress, as well as the use of traditional musical instruments like the gong.
Only six months into her posting, Ambassador Sumitmor has been actively traveling across the Philippines. She emphasized the importance of working among the local people and culture to promote better understanding and called the entire PEP experience worthwhile.
Vietnamese Ambassador Lai Thai Binh, who participated in the tour with his wife and staff, expressed his enjoyment of the journey. He observed many similarities between the Cordillera and Vietnam, from scenes and houses to the people. Ambassador Binh expressed hopes to explore more of the Philippines and mentioned aspirations to bring Vietnamese business owners, artists, dancers, and tourists to experience the Philippine countryside, especially with the Philippines set to host the Association of Southeast Asian Nations Summit in 2026.
Akiko Endo, representing her husband, Japanese Ambassador Endo Kazuya, noticed that Cordillera's tapuey (rice wine) bears a resemblance to their sake, which she hopes more Japanese visitors can taste. She expressed her intention to encourage her Japanese friends to visit the region.
DOT Secretary Cristina Garcia Frasco led the delegation of 122 participants, which included Bangladesh Ambassador Mohammad Sarwar Mahmood, Sri Lanka Ambassador Dr. Chanaka Harsha Talpahewa, and representatives from the embassies of Malaysia, Cambodia, and France. Secretary Frasco highlighted that the PEP promotes vibrant culture, distinct heritage, and artistic assets in line with the Philippine Tourism Development Plan 2023 to 2028. She emphasized that beyond generating revenue, the PEP reinforces Filipino identity, pride, and love of country.
Local stakeholders also benefit from broader exposure through the participation of national tour operators and an international audience that includes diplomats and consular officials. DOT Undersecretary Verna Buensuceso stated that the cultural caravans reconnect Filipinos with their heritage and ensure inclusive tourism development. The program aims to expand tourism opportunities across islands and offer multi-dimensional experiences.
