Freshmen millennials shun 'trapos', are right of center (Business Mirror (Philippines))

THEY are throwing shade on traditional politicians, or trapos, but the majority of freshmen millennials in nine Metro Manila schools are deemed a conservative lot by a survey led by the Far Eastern University (FEU) Inc.

The strong opinions on these statements suggest that the freshmen may be a conservative lot [i.e., they hold opinions that are right of center], FEU President Michael M. Alba said.

Alba referred to the results of a poll of 4,325 freshmen, representing the 27,741 total first year college student population of the following: Adamson University, Baliuag University, Centro Escolar University, Emilio Aguinaldo College, FEU, Jose Rizal University, MapAºa Institute of Technology, National University and the Philippine Women’s University.

In the August 6 presentation of the survey results, Alba said when presented with statements on a range of topics-from climate change and social media to premarital sex and college education, the freshmen strongly agreed with two.

One of these statements relates to hard work as the most important element of success in Philippine society, wherein 66.8 percent (2,889) strongly agreed. Another is the reinstatement of the death penalty: 35.8 percent strongly agreed.

However, Alba didn’t say how the 64.2 percent responded to the statement.

Still, the survey showed many of millennials are concerned with the environment, with the value of adopting green practices appealing to 46.4 percent of the respondents.

Relevance is a key word for millennials, Stuart Jamieson told reporters after the presentation of survey results.

Jamieson, managing director of The Nielsen Co. (Philippines) Inc., explained that millennials warm up to a cause or a brand if they see this as relevant for them.

However, the survey revealed many do not engage in activities like demonstrating for a cause (85 percent), leading some to observe millennials are politically apathetic.

FEU alumna Maria Stephanie Gana said she believes millennials are passionate with a social cause.

We’re just tired of hearing about politicians doing ‘dirty jobs,’ about how they are corrupt. We want to become better than our parents [in politics], Gana said, one of the 2015 Top Outstanding Students of the Philippines.

Gana’s response echoes the poll result of 48 percent saying they do not discuss politics.

We look at the difference of being a politician and being a leader. One just talks about doing it, the other just do it.

Jamieson said millennials fight for a cause via social media.

They create mass using social media they fight online.

But former Asian Institute of Management President Edilberto de Jesus, the challenge remains in translating this reach in social media into electoral votes.

In view of the 2016 elections, there is a recognition of the ability of online connectedness in mobilizing people. Political activists need to consider this [translating connectedness into votes.