KUALA LUMPUR, Global information service company, Guidepoint has appointed Chris Bonsi as Head of North Asia and will be based in its Tokyo office. With over 25 years of accomplished leadership in commercial and operational functions across Asia Pacific (APAC) and the United States, Bonsi brings to the role a wealth of experience driving and implementing growth strategies across Asia. Guidepoint Director and Head of International, Jon Adkins in a statement said Bonsi's remarkable background and valuable expertise will undoubtedly add tremendous value as the company continues to expand its presence in APAC, a key growth market for Guidepoint. Meanwhile, Bonsi said: 'I am thrilled to embark on this critical role while working alongside Guidepoint's distinguished executive team. I am eager to drive strategic advancements throughout the region and elevate our clients' research experience to the next level.' Bonsi's strategic guidance will further fortify Guidepoint's commitment in the region, which is to del iver exceptional client service and empower strategic decision-making for their clients. He was most recently Chief Client Officer at Ipsos, a global leader in market research, where he led cross-functional teams to support several of the leading technology clients by introducing new innovations and solutions for their information and decision making needs. Prior to that, Bonsi worked at Kantar for more than 14 years in various regional and country leadership roles in Singapore, Japan and Greater China. Guidepoint is a research enablement platform designed to accelerate understanding and empower decision-making through real-time access to data and hard-to-source knowledge. Source: BERNAMA News Agency