London: London-based brand valuation firm, Brand Finance, has named low-cost carrier Cebu Pacific (CEB) as the fastest-growing in its 2025 report on the most valuable and strongest Filipino brands, the airline announced on Tuesday. 'Cebu Pacific's recognition as the fastest-growing Filipino brand reflects our dedication to serving the needs of our customers. Our strong brand growth highlights not only the impact of our continued investment in expanding our operations but also the trust and loyalty of our passengers," CEB Chief Marketing and Customer Experience Officer Candice Iyog said in a statement.

According to Philippines News Agency, Brand Finance surveyed over 175,000 respondents to assess their perception of more than 6,000 brands worldwide. Survey results were shared with CEB last May 30. The Gokongwei-led airline also received a brand strength index score of 89.1, placing sixth among the strongest Filipino brands. CEB's brand value has risen by 86 percent to USD386 million in 2025, based on the Brand Finance report.

It also noted the 26 percent rise in CEB's passenger traffic and 15 percent increase in revenue for 2025. 'With new routes, record passenger numbers, and a booming cargo business, the airline is strengthening its presence both in the Philippines and across Asia,' Brand Finance said.

Iyog said the recognition inspires CEB to keep pushing forward, offering more flights, upgrading services, and making air travel easier and more accessible. CEB maintains a market share of 57 percent for May 2025. Since 1996, the airline has flown over 250 million passengers, with seven million passengers serviced in the first quarter of 2025 alone.