Pangasinan: Micro, small and medium enterprises (MSMEs) in Pangasinan are upgrading their handicraft products to be globally competitive with the support of the provincial government and the Department of Trade and Industry (DTI). Precious Cayaon, owner of Olly+Fely by Kawayan Nature PH, stated that innovation is key to reaching the global market. The goal is to evolve the materials and make products more high-end and fashionable. Cayaon's company, which began with traditional buri (palm leaf) bags and mats, now incorporates leather into its designs. These fashionable, sustainable bags were recently showcased at the Manila FAME trade show from Oct. 16 to 18.
According to Philippines News Agency, targeting the global market not only promotes Pangasinan's products but also provides higher value for the buri weavers in Bolinao and neighboring towns. Cayaon explained that many people have stopped making these traditional products because their value remained stagnant. By introducing these products to the digital marketing platform and improving their quality, Olly+Fely has shown the local weavers that they can increase their income. Currently, Olly+Fely partners with around 30 buri weavers.
The DTI and the provincial government have been instrumental in marketing and promoting the MSMEs through various trade shows and events. Gemma Bistro, founder of Gemma's Souvenir Shop from Alaminos City, said they have transformed shell souvenirs into artistic mirrors, plate chargers, and lamps using sustainable local materials. Meanwhile, Jocelyn Ong Perez of Crafters Joy Corn Husk Products noted that their items are world-class and promote environmental sustainability by utilizing corn husks that are usually burnt after harvest.
Pangasinan Governor Ramon Guico III highlighted that the MSMEs in the province have enhanced the quality of their products and their perspective for export since the provincial government opened up opportunities like joining international trade fairs. He also mentioned that promoting local industries could generate essential employment for the province. The provincial government provides assistance through initial funding to join trade fairs, training, and connections with DTI and other agencies for business growth and branding. The MSMEs are also assisted by Project Abound, founded by Dr. Arlyn Grace Guico, the governor's mother, to ensure product quality.
