Manila: The Philippine Commission on Women (PCW) has expressed concern over the continued sexualization, exploitation, and objectification of women in online advertisements targeted at Filipino consumers through sponsored content.

According to Philippines News Agency, the PCW issued a statement condemning these marketing strategies, stating that they not only demean and devalue women but also normalize harmful gender stereotypes and violate women's dignity and human rights. The Commission highlighted that such practices contravene Philippine laws, including the Magna Carta of Women (Republic Act No. 9710) and the Safe Spaces Act (Republic Act No. 11313), which aim to uphold women's right to dignity and protection from objectification in both physical and digital spaces.

The PCW further noted that these advertisements are in direct conflict with the Philippine Government's Gender-Fair Media Guidebook, which encourages media and advertising industries to portray women in respectful and empowering ways. In response to these concerns, the Commission has reached out to relevant entities, including an unnamed e-commerce platform, to demand the immediate removal of content that demeans women. It emphasized the responsibility of digital platforms to ensure they are not being used as channels for sexism and exploitation.

Additionally, the PCW has called on the public to take a stand by reporting such content when encountered, using available tools on online platforms. The agency urged consumers to raise the alarm and advised advertisers, sellers, brands, and digital platforms to stop commodifying women's bodies to sell products, asserting that it is a violation of human rights and against the law. The public is encouraged to build physical and online environments that promote respect, equality, and human dignity.