Sharp opens first branch in Bohol (Philippines News Agency)

Sharp-Philippines Corp. opened its first service center in Bohol on Wednesday, the firm’s 23rd branch nationwide.

Kazou Kito, Sharp Corp. executive vice-president for manufacturing and business administration, said the branch offered the Japanese culture of hospitality termed as Omotenashi.

Instead of tapping an authorized service center, Kito said Sharp-Philippines Corp. opted to open its own service center at Tabaco St., Tagbilaran City.

During the blessing and ribbon-cutting ceremony on Wednesday, he said the Sharp Service Center aimed to meet the after-sales needs of customers after noting increase in sales of Sharp products in the province during the past 10 years.

Before, 10 years ago, we don’t have big sales in the area, but now, we noted big sales. Our competitors don’t have service stations of their own, but we have our own service stores, according to Kito.

Sharp-Philippines has outlets for their products nationwide and it intends to provide the after-sales services through their own service centers.

Sharp Service Centers exclusively cater to the needs of owners of Sharp appliances such as repair and spare parts.

Kito said their edge with competitors was the faster service and the Japanese culture of hospitality called Omotenashi, which Sharp Service Center promotes.

They started the Japanese sense of hospitality in March in Davao and spread out to entire country.

For his part, Marvin Balistoy, Sharp-Philippines Corp. assistant manager for sales, said they noted increase in the demand for the service, so they open up a branch in Bohol.

Nicolas Taok Jr., senior manager for customer satisfaction division, and Jhun Saluria, assistant vice-president for sales, assured to carry on Kito’s passion for the Japanese culture of hospitality.(PNA)RMA/Angeline Valencia/eds