KUALA LUMPUR, Takaful Ikhlas Family Bhd and Takaful Ikhlas General Bhd (Takaful IKHLAS) recently launched the "IKHLAS Active Zone" programme, their inaugural initiative aimed at engaging the community and highlighting the importance of takaful protection. The four-day programme, held at MyTown Shopping Centre from July 5 to July 8, also promoted a healthy and active lifestyle through various fitness and interactive activities suitable for all ages. Takaful Ikhlas Family president and chief executive officer Muhammad Fikri Mohamad Rawi said the programme is part of Takaful IKHLAS' commitment to community well-being. "We believe that on-ground activities like this bring us closer to the community, allowing us to interact directly and explain takaful protection in greater detail and clarity," he said in a statement. Muhammad Fikri added that with over 20 years of experience in the financial protection service industry, Takaful IKHLAS remains dedicated to providing solutions and guidance on financial protect ion, particularly the importance of takaful. "Through initiatives like this, we hope to establish a closer relationship with the community. 'With our extensive experience, Takaful IKHLAS understands the community's needs regarding takaful protection," he added. Source: BERNAMA News Agency