LONDON, July 21, 2014 /PRNewswire/ — WGSN Group, the knowledge partner for the global style and retail sectors, today announced that the new WGSN.com service will launch on 4th August 2014. The product has been designed around the highly respected Stylesight technology which has been enhanced with additional features to create the new super-platform. The new product will be called WGSN and its visual identity reflects the coming together of these two market-leading trend services.
Based on robust customer research, the new WGSN.com will combine new technology with the world’s most talented, commercially creative people to make future trend forecasting as inspirational, accurate and commercially effective as it can be.
WGSN Group offers five pillars of content: consumer intelligence, trend forecasting, commercial product development, retail strategy and data analytics. Within trend forecasting, the new WGSN super-platform will provide technological innovations including fast search, tailored content, increased shareability and a professional design toolkit which will enable sophisticated high resolution zoom, clip functions and extensive print and download facilities.
From August, WGSN.com will also offer an increased scale and breadth of analysis to its 75,000 users. The single platform will offer the viewpoints of content experts from hubs in London, New York, Hong Kong and Sao Paulo, available in five languages.
Steve Newbold, Global Managing Director WGSN Trends, said:
"We are really excited to announce the launch of the new WGSN. We have listened to our customers and taken advantage of technology and innovation to deliver a truly market-changing product. The increased global reach and depth of content within the new platform elevates the value and strength of what WGSN can offer, saving our customers time, helping them collaborate more effectively and giving them even more certainty. Ultimately, it empowers their business to make better decisions and to be more competitive.
"Carla Buzasi, who is joining WGSN in the newly created Global Chief Content Officer role, will lead the content strategy across WGSN.com. She will bring considerable content expertise and sound commercial and editorial judgement which will add a further dimension to the Group’s global operations. Carla will also ensure we constantly excel at bringing great content propositions to market which provide a brilliant customer experience," Steve added.
Catriona Macnab, Chief Creative Officer WGSN, said:
"The strength of our global content experts ensures that our customers will continue to have the most trustworthy, innovative and experienced people giving them a creative and commercial point of view. The new, highly-intuitive, super platform is filled with deep local knowledge from all major regions, giving users fast access to whatever they need to grow their business."
Isham Sardouk, SVP Chief Creative Officer Stylesight, said:
"Stylesight’s extensive understanding of the American market, the expertise of WGSN in Europe and our combined strength around the world will now come together with all the key features and services our customers need. Our Advisory, research and content teams have mastered the art of deciphering data and applying sharp judgement which helps our clients transform trends into successful creative business. Uniting WGSN and Stylesight will only create more amazing things."
WGSN is a leading provider of global trend forecasting services. Over the past three years, more than GBP50m has been invested in WGSN Group, including in people, technology, infrastructure, content, innovation and acquisitions.