Manila: Mall-goers can now conveniently access the programs and services of the Department of Social Welfare and Development (DSWD) as it brings its Pamilya sa Bagong Pilipinas (PBP) Hub to several branches of SM Supermalls across Metro Manila. The PBP Hub is now operational at the Ground Floor of SM City Marikina and SM City Caloocan, and at the 3rd Floor Cyberzone of SM City Sta. Mesa.
According to Philippines News Agency, Assistant Secretary Irene Dumlao stated in a news release that the PBP Hub aims to bring DSWD programs closer to the people. 'We want to bring our programs closer to the people. If you want to get information on DSWD programs, you can approach our hubs. Our personnel stationed there will explain our services,' she said. Dumlao added that additional hubs would soon be established in different SM Supermalls in Metro Manila.
From March to June, PBP hubs will be set up in SM Manila, SM San Lazaro, SM Megamall, SM Center Pasig, SM City Sucat, SM City Bicutan, SM Southmall, SM Center Muntinlupa, SM City BF Paranaque, SM City Grand Central, SM City Sangandaan, SM Mall of Asia, SM Makati, SM City Valenzuela, and SM City Novaliches. The PBP Hub serves as a multi-service center where on-site profiling and registration of beneficiaries are conducted through the Pamilya sa Bagong Pilipinas Registry.
The hub facilitates assessment and ensures that families are referred and linked to specific DSWD programs that directly address their needs. Dumlao mentioned that this initiative is part of DSWD's ongoing efforts to bring government services closer to the people. 'Through the Pamilya sa Bagong Pilipinas Hub, we are easing the access of families to DSWD programs. They don't need to go to the offices because we are now in places that they frequent,' she explained.
The PBP Hub is not only a registration center. It conducts actual profiling using the registry, assesses the family situation, and links them to the proper intervention-whether it is financial assistance, livelihood support, or other social protection services. The Pamilya sa Bagong Pilipinas initiative is a directive of President Ferdinand R. Marcos Jr. aimed at streamlining access and bringing government programs closer to every Filipino family under the banner of a Bagong Pilipinas.
