Manila: The MILO Homecourt returns this year to have more kids get involved in sports, not only physically but also digitally. The program is an online sports tutorial that can be accessed through mobile phones, laptops, or tablets via the website MILO.com.ph. It was launched last April 1, initially centering on the sport of basketball in cooperation with the BEST Center Sports.
According to Philippines News Agency, 'The Homecourt is designed to address one major barrier, and that is access to sports. We need to cope with the times, especially now that everything is almost digital,' said MILO sports head Carlos Sampan during the Philippine Sportswriters Association (PSA) Forum at the media room of the Philippine Sports Commission. 'And why basketball? We can see that we're still a basketball country, and many of us are big fans of it. So it's big, and we can see the opportunity that it can create,' he explained.
'It's free and accessible. You can pause, play, repeat, and learn from it,' added Sampan. A total of 12 modules or episodes had been uploaded for the return of the Homecourt, which was first unveiled during the pandemic.
'With the help of BEST Center, we're able to launch 12 modules showcasing basic skills and techniques to learn basketball not only from the courts but also from your home,' said MILO Philippines brand manager Hans Chua. The modules have already garnered one million views since they were first made available online.
MILO is looking to add volleyball and running as part of the program. 'These are sports that can easily be accessed and don't require too many facilities,' said Chua.