Manila: Government agencies launched on Tuesday the "Protect Your Money" campaign which aims to help Filipinos make smarter financial decisions. The refreshed campaign is a joint initiative of the Bangko Sentral ng Pilipinas (BSP), Insurance Commission, Philippine Deposit Insurance Corporation, and Securities and Exchange Commission.

According to Philippines News Agency, the campaign intends to help consumers understand their financial rights and how to seek help; explore savings, loans, investments, and digital transactions; and stay ahead of scams, fraud, and financial pitfalls. BSP Deputy Governor Bernadette Romulo-Puyat, chairperson of the Consumer Protection and Education Committee of the Financial Sector Forum, emphasized the dual nature of technology, which provides increased access to digital services while simultaneously posing significant risks.

Puyat highlighted the sophistication of modern scams and the necessity of prompt and decisive actions to combat fraud. She stressed the importance of equipping the public with accurate information, effective tools, and timely guidance. She stated, "We must come together to equip the public with the right information, tools, and timely guidance."

The revitalized campaign aims to address the challenges of the evolving digital financial landscape by increasing awareness of consumer rights and responsibilities. Puyat mentioned that educational materials would be disseminated through various digital platforms such as social media, reels, short messaging blasts, and automated teller machine screens to ensure widespread access and engagement.