Baguio city: The Department of Information and Communications Technology in the Cordillera Administrative Region (DICT-CAR) is optimistic that the digitalization of over 20,000 micro, small, and medium enterprises (MSMEs) in Baguio City will generate more job opportunities and drive local economic growth. DICT-CAR promotions and education division head Katherine Faith Aguilar emphasized the department's aim to create more information technology (IT)-related jobs through stronger collaboration between the public and private sectors.

According to Philippines News Agency, Aguilar stated that assisting MSMEs in adopting artificial intelligence (AI) and IT solutions could lead to a 50 percent increase in job generation in the coming years. She highlighted an example of a small eatery in Baguio that expanded its operations via online services and food delivery platforms, growing from two to 20 workers and opening two additional branches within five years.

Aguilar explained that the use of technology not only helps businesses expand but also triggers a 'ripple effect' by creating demand for new roles such as web developers, designers, IT administrators, and customer service agents. She noted, "As we continue to scale and use technology, the reach widens, sales increase, and more people are needed."

Furthermore, DICT-CAR continues to conduct digital literacy training for people of all ages, including senior citizens, to help them adapt to online platforms and protect themselves from cyber scams.

Lawyer Samuel Gallardo, assistant regional director of the Department of Trade and Industry-CAR (DTI-CAR), emphasized the crucial role of MSMEs in regional economic development. He stated, "Our MSMEs have always been our primary economic force when it comes to sustainable development. They comprise nearly 60 percent of employment and 98 percent of total businesses in the country."

Gallardo noted that MSMEs strengthen local economies by circulating money within communities and fostering innovation. "When we innovate, we make our products and services better, not just to compete locally but also to be accepted globally," he added. The DTI continues to support entrepreneurs through programs such as Kapatid Mentor Me (KMME), the Youth Entrepreneurship Challenge, and livelihood assistance for businesses affected by disasters.