Osaka: The Philippine Pavilion at Expo 2025 Osaka in Japan has drawn 40,252 visitors in the first nine days since the global gathering of nations officially opened on April 13, the Department of Tourism (DOT) said Tuesday.

According to Philippines News Agency, Tourism Secretary Christina Frasco stated that this turnout is an 'affirmation to the global curiosity, admiration, and connection' the Pavilion has sparked among international guests, with many calling it one of the 'must-see experiences' at the expo. She emphasized that the event is more than an exhibition, describing it as a movement of culture, connection, and creativity that elevates the Philippines on the world stage.

Frasco highlighted that the remarkable turnout of visitors in just nine days represents a strong affirmation of the country's story, the power of its people, and the beauty of its culture. She described it as a triumphant debut for the Philippines and a proud moment for all Filipinos. The Pavilion invites the world to experience Filipino hospitality and the wonder of the country's islands, encouraging everyone to discover why there is every reason to love the Philippines.

On its second day, the Philippine Pavilion welcomed Sheikha Al Mayassa bint Hamad Al Thani, chairperson of Qatar Museums, who toured the entire exhibit. The DOT noted that the Pavilion was included in the Qatari royal's itinerary based on numerous glowing reviews and her deep connection to the Filipino community in Qatar. The Sheikha expressed admiration for the Pavilion's design and storytelling, particularly appreciating the scrims and expressing interest in commissioning a similar piece, recognizing the fusion of tradition and technology.

Anchored on the theme 'Nature, Culture, and Community: Woven Together for a Better Future,' the Pavilion aims to showcase Filipino ingenuity and creativity. It features a unique fa§ade of 212 handwoven fabrics representing the diverse regions of the Philippines, complemented by immersive, tech-powered storytelling installations. Its centerpiece, 'Dancing with Nature,' is an interactive installation that weaves guests into the Filipino narrative using generative algorithms.

Looking ahead, the Philippine Pavilion will launch the Hilot Wellness Space, the Habi Gift Shop in May, and Pavilion mascot Kokoro-chan.