London: The Philippines generated over PHP436 million in sales leads at the 2024 World Travel Market (WTM) held in London, the Department of Tourism (DOT) announced Monday. The Philippine delegation secured a total of 466 sales leads and 41 onsite bookings during the November 5 to 7 event. This figure represents an increase of over PHP178 million compared to last year's participation. According to Philippines News Agency, the delegation, led by the DOT and the Tourism Promotions Board, was the country's largest since the pandemic. It included 22 private sector exhibitors, such as tour operators, destination management companies, and hotels and resorts. Representatives from the Aklan Provincial Government, the Tourism Infrastructure and Enterprise Zone Authority, and the Philippine Retirement Authority also participated. The Philippine Pavilion attracted significant attention from major media outlets and key tourism stakeholders. In addition to promoting its renowned sun and beach destinations, the Philippin es showcased unique experiential travel offerings. These included packages focused on cultural immersions, festivals, creative arts, health and wellness, gastronomy, and other diverse experiences. "Today's travelers seek immersive experiences, evolving from years like seeing to a quest for authentic experiences, and this is precisely what we are able to offer in the Philippines," DOT Secretary Christina Garcia Frasco stated. The delegation offered interactive booth activations, such as the Paoay Church photo booth, traditional hair threading demonstrations, Filipino coffee presentations, and snack samplings. The booth also featured vibrant performances and fashion walks by renowned Filipino designer Randy Ortiz. The Philippines' continued presence at WTM 2024 London aligns with trends in the United Kingdom's outbound travel market, which is projected to reach USD90.46 billion in 2024, according to Future Market Insights.