Berlin:The Philippines made a notable presence at this year's Bar Convent Berlin as Tanduay represented the country with its celebrated heritage and craftsmanship in the European spirits community. The event, held from October 12 to 14 at Exhibition Centre Berlin, is recognized as the largest global trade fair for the bar and beverage industries.
According to Philippines News Agency, Tanduay International Business Development Manager Roy Kristoffer Sumang expressed pride in showcasing the excellence of Philippine rum-making. He highlighted the opportunity the event provided to introduce their premium rums and connect with industry professionals and potential partners across Europe.
During the event, Tanduay unveiled its Tanduay Reserve Rum-20 Years, crafted from column-distilled rum made from sugarcane molasses. Additionally, Tanduay's Research and Development head, Janno Gironella, conducted a masterclass to deepen the understanding of Tanduay's reserve rum products among European visitors.
The brand also presented a selection of Filipino-inspired cocktails, including Chief Lapu-Lapu, Toasted Coconut Ube Sours, and the labuyo-inspired Prickly Pear. These offerings aimed to introduce local flavors and influences to the international audience, showcasing the potential of Filipino ingredients and flavors.
The Bar Convent Berlin celebrated its 20th anniversary with approximately 11,000 trade visitors from 94 countries and more than 400 exhibitors discussing industry challenges and opportunities. Looking ahead to 2027, the event plans to adopt a two-day format with a stronger emphasis on business opportunities and curated content.
