KUALA LUMPUR, Entermind, a Singapore-based generative artificial intelligence (Gen AI) start-up, has secured US$20,000 in seed funding commitment. (US$1=RM4.13) The company was founded by Aarav Kumar, a 17-year-old student of United World College, along with three of his classmates, namely Andrej Radovanovic, Yash Julián Johri, and Ayudh Sen. 'The idea began as a play, really. Messing with ChatGPT, Midjourney, and others for fun got boring after a while and that led me to a curiosity about how it all actually works under the hood. And once you get a sense of that, then you wonder how you can make something useful from this. 'The first projects sprung out of that wonderment, and it worked. We hope to bring to life an affordable, easy-to-use and easy-to-customise product. We also hope to surprise with our quality for the price,' said Kumar, who is also the company's head of product, in a statement. After a few successful trial projects, the team came together to develop a roadmap of solutions for marketing processes such as gleaning economic opportunities from conversational data; discovering revealing insights; developing digital design solutions, and finally acquiring customers for it. The product names are inspired by Lewis Carroll and named as 'The Looking Glass' for the opportunity module; 'The Rabbit Hole' for the deep dive insight module; 'The Mad Hatter' for the creative module; and 'The Cheshire Cat' to attract customers, respectively. Founded in July 2023, Entermind emerged as an experimental outfit to explore products that can deploy Gen AI to better solve real world problems for businesses. Source: BERNAMA News Agency