KUALA LUMPUR, Entropik, a Human Insights artificial intelligence (AI) company recently announced the launch of its latest feature, AI-Generated Reports on the Decode and Qatalyst platforms. Entropik Chief Executive Officer, Ranjan Kumar in a statement said traditional reporting methods in market research are often time-consuming and labour-intensive. 'We are thrilled to introduce our new AI-Generated Reports feature which drastically reduces these burdens by delivering high-quality, insightful reports with remarkable speed and accuracy, empowering researchers to make data-driven decisions more efficiently,' he said. Historically, the market research and insights industry relied on identifying deep findings with basic consumer inputs that were usually hidden deep within interviews and survey data, taking two to three weeks to mine manually. However, the newly launched AI-Generated Reports allows customers to use Generative AI to mine hidden insights and transform them into presentation-ready reports with clear visualisations and in-depth analysis, which enable brands to quickly understand consumer and user behaviour trends, allowing astute decision-making. The latest feature offers effortless reporting with three options, namely to maintain complete control over design and content; streamline report generation by choosing media; and generate reports by entering a desired prompt or research objective. AI-Generated Reports also offer additional functionalities such as presentation view that enable reports be presented directly from the Decode and Qatalyst platforms, ensuring an efficient flow of information; and shareable reports where it can be shared with teams through links for instant access. The feature also provide an extra layer of security by encrypting reports for sensitive data protection; as well as maintain offline access by downloading the report in a PowerPoint Presentation format. Source: BERNAMA News Agency