Manila:The Department of Justice (DOJ), along with other government agencies and private sector partners, has launched the 'SURE Ka Na Ba?' campaign to combat cyber fraud in the Philippines. The initiative aims to help Filipinos spot online scams through a comprehensive approach involving public awareness and education.
According to Philippines News Agency, the campaign is a collaborative effort involving the Department of Trade and Industry (DTI), the Bangko Sentral ng Pilipinas (BSP), and the National Telecommunications Commission (NTC). Private sector partners, including the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Smart Communications, Globe Telecom, Maya, DITO, and BPI, are also participating. The acronym S-U-R-E stands for 'spot, understand, report, and empower,' encapsulating the campaign's strategy.
DOJ Secretary Fredderick Vida emphasized the importance of prevention in tackling cybercrime. He highlighted the need for investment in public awareness, cyber safety education, and early intervention to empower citizens to recognize and avoid online threats. Vida noted that the campaign seeks to equip Filipinos with the necessary knowledge and skills to identify warning signs of online scams, including phishing, romance scams, and fraudulent investments.
The need for such a campaign is underscored by findings from the 2026 State of Scams in the Philippines report by the Global Anti-Scam Alliance (GASA). The report indicates that 84 percent of Filipino adults encountered a scam attempt in the past year, a rise from 77 percent in 2025. Additionally, 15 percent of those surveyed reported financial losses, including through stolen personal data.
