Manila: Artificial intelligence (AI) is emerging as a game-changing tool for micro, small and medium enterprises (MSMEs) in Bicol, enabling entrepreneurs to improve operations, strengthen digital capabilities, and access wider markets. During a press conference Wednesday, Department of Trade and Industry (DTI) Assistant Secretary Grace Baluyan emphasized that AI should be viewed as a business tool that reduces the burden on entrepreneurs rather than replacing them.
According to Philippines News Agency, Baluyan stated that AI is a tool to lessen the burden, noting that the technology can help MSMEs automate inventory reports, develop marketing strategies, and support business decision-making. DTI complements AI adoption through coaching and mentoring programs, allowing entrepreneurs to consult experts before making major business decisions. Baluyan highlighted that making business decisions often requires affirmation from experts.
Baluyan also mentioned that DTI is collaborating with various government agencies and partners to expand capability-building programs to help enterprises embrace digital transformation. Philippine Chamber of Commerce and Industry (PCCI) South Luzon Area Vice President Hoover Picar announced the signing of a memorandum of understanding to mentor around 1,000 MSMEs nationwide through consultants specializing in the digital economy. This initiative will initially focus on 300 to 500 MSMEs in Luzon, 200 to 300 in the Visayas, and 100 to 300 in Mindanao.
Picar emphasized the importance of cyber hygiene training to protect entrepreneurs from online scams and cyber threats. He advised MSMEs to be cautious of fake information on digital platforms and to avoid hasty decisions. Picar added that embracing digital technologies is essential for Filipino businesses to remain competitive.
DTI Regional Director Dindo Nabol shared that the agency is strengthening MSMEs' adoption of technology through capacity-building initiatives by utilizing local experts. In Albay, DTI partnered with Bicol University to train MSMEs in digitalization and digital marketing. Graduating industrial design students from the university are also assisting MSMEs with product design, packaging, and labeling.
Additionally, DTI Camarines Sur is collaborating with a logistics firm to help 10 food-processing MSMEs complete United States Food and Drug Administration (US FDA) registration, essential for selling on platforms like Amazon. Plans are underway for a second batch focusing on non-food products, such as Hinagom textiles and locally made bags.
DTI Catanduanes continues to conduct digitalization seminars and trains entrepreneurs to use applications like Canva for product labeling, design, and photography. The conference also highlighted initiatives such as Masbate's Bicol Rodeo Academy, Camarines Norte's expanded facilities for jewelry and cacao, and Sorsogon's "Manila Buyers to Sorsogon" program, which connects buyers to local MSMEs to boost market linkages.
